Longchamp Flagship Store New York
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Market Segment

Shops & Stores

The fascinating material rubber and its outstanding functional advantages lets you set the stage for emotional brand experiences.

Staging products and creating brand and experiential environments is one of the core functions of retail. In doing so, the flooring is an important architectural and design element when it comes to creating an emotional atmosphere. The flooring also allows you to cleverly arrange sales areas and present differentiated theme worlds. The use of custom-designed and object-specific inlays facilitates the realization of orientation aids and guidance systems. And with innovative quick-installation systems such as nora® nTx, your store design can be quickly and inexpensively adapted to new concepts.

The many functional advantages of the fascinating material rubber also pay off. Be it the reduced generation of noise when walking on nora® rubber flooring or the ergonomic comfort, which is easy on the backs and joints of employees and customers alike.

Rubber floors contain neither PVC, nor plasticizers (phthalates), nor halogens. Distinguished with numerous international environmental labels – including the Blue Angel – they make a lasting contribution to a healthy indoor climate. And thanks to their high resistance, lack of coating and the excellent cleaning properties, investors and operators can keep their life cycle costs to a minimum.

 Villa Moda

Tanks Villa Moda, Mumbai

Architect: Chris Lee & Kapil Gupta, London, Mumbai | Product: noraplan uni

The Thanks Store in Mumbai is a compact, luxurious fashion house with an innovative shop-in-shop concept: Architects Chris Lee and Kapil Gupta created a designer and brand zone within the store where exclusive manufacturers such as Dolce & Gabanna, Fendi, Stella McCartney, Chloe, Van Cleef & Arpels and Sergio Rossi have their own dedicated shop windows in which their individual designs and materials are highlighted to the full. The avant-garde fixtures and fittings convey extraordinary aesthetics and quality, where the discrete noraplan® uni floor coverings integrate wonderfully and harmoniously into the composition.

 La Maison Unique

Longchamp, New York

Architect: Heatherwick studio, London, UK | Product: noraplan uni

“La Maison Unique,” is the name Longchamp gives its flagship store in SoHo, New York. A 55-ton steel staircase covered by noraplan uni is what makes this store unique. The staircase is the building’s center of focus and looks like giant, orange-colored ribbons. It is also distinguished by the fact that it seems to float in spite of it all. “I’ve never seen anything like it and I’m sure no one else has either,” says Bob Bond, Project Manager at Pyramid Floor Covering, Inc., the company that installed the nora floor covering in the Longchamp store. Olivier Cassegrain, CEO of the Longchamp boutiques in the United States, explained that noraplan® uni was chosen for its “color and available length”. The leather-like look and feel of the floor covering match the designer handbags.

 Feel Good

Brax Store, Viernheim

Architect: Cri Cronauer + Romani, Bensheim | Product: norament serra

Feel Good is the motto for all Brax products. And customers really do feel good in the designed Brax stores. The discreet but exclusive floor covering in the new Brax store harmonizes perfectly with the bright, wood-paneled presentation areas and thus offers the ideal surface for the high-quality product presentation. Statement from a salesclerk: “We do a lot of walking and are on our feet all day long. We used to have a stone floor in the store and by the evening our feet were really sore. The rubber flooring has made a noticeable difference. Walking and standing on the new floor is much more comfortable and much easier on the legs and feet.”

 Shopping Experience

Conrad Electronic, Stuttgart

Architect: Schwitzke & Partner, Düsseldorf | Product: norament strada (customized)

“In developing the store concept, it was important for us to clearly put the focus on the shopping experience,” says Karl Schwitzke, the interior designer in charge of the new construction. Shoppers experience a mix of interactive platform and innovative product presentation in the new store. The contemporary store design is underlined by the high-quality, norament®926 strada floor covering. The certified installation system nora system blue® ensures a good indoor climate in the store. Low-emission nora® floor coverings are combined with low-emission installation materials, which only TÜV-approved installers are allowed to lay. copyright image: Schwitzke & Partner

 Like Modern Art Objects

Marks & Spencer, London

Architect: Marks & Spencer Group plc, London | Product: norament grano (customized)

The black flooring is used exclusively in the food halls. Here its low-gloss surface emphasizes the colors of the food and its packaging while making product displays, shopping cart and checkouts stand out like modern art objects. The bright covering is laid in the non-food areas and in combination with the walls, product displays and shelves it creates an atmosphere in which M&S can present its high-quality range of products to its demanding clientele while complying with its own exceptional ecological standards.

 

Haribo, Linz

Architect: Radler / Kowatsch, Linz | Product: noraplan uni

Shops and Stores - Design

On the safe side with custom designs

Staging products and bringing brand and experiential environments to life is one of the core functions of retail. In doing so, the flooring is an important architectural and design element when it comes to creating an emotional atmosphere. With over 14 design lines and more than 300 standard colours, nora offers you a wide range of products to choose from. Complemented by the wide range of accessories such as wall connection profiles, skirtings, installation materials and cleaning accessories, you can custom design your specific shop project. If you would like to add a colour nuance, please contact us. We will develop and supply you with your special colour at your request. 

 
Shops and Stores - Guiding

A floor covering that shows your customers the way forward

Clearly separated areas or product ranges and clearly visible route guidance make an enormous contribution to an emotional shopping experience. Sometimes temporary discount areas are also required. Wouldn’t it be great if the flooring could take over these functions? We would be happy to support you with our inlay service and custom building-specific orientation aids and wayfinding systems for you that are completely and jointlessly integrated into the flooring surface. Perhaps you would also like to welcome your customers with your company logo in the flooring. All this can be done with our precise ultrasonic cutting technology. 

 
Shops and Stores

Save on waiting times and costs

These days, no-one can afford long downtimes when renovating or restoring. This is especially true when it comes to the retail trade. There are usually only a few hours for flooring. That is why we have developed the innovative nora nTx quick installation system where the adhesive has already been applied at the factory. Spare yourself long waiting times and the associated costs. The ntx flooring is ready for use immediately after installation.

 
Shops and Stores

High indoor air quality - low life cycle costs

Rubber floors are PVC-free and contain no plasticizers (phthalates) or halogens. Distinguished with numerous international environmental labels - including the Blue Angel - they make a lasting contribution to a healthy indoor climate. And thanks to their high resilience, lack of coating and the excellent cleaning properties, investors and operators can keep their life cycle costs to a minimum.