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Freudenberg Bausysteme KG presents its new collection of rubber floorings
Leading worldwide - new worldwide: the nora® collection Early this March, Freudenberg Bausysteme KG from Weinheim, Germany, presented its new collection to the public. The world's market leader for rubber floorcoverings, which sells its products under the nora® brandname, has prioritized a successful synthesis of design, functionality and eco-compatibility. The new, balanced range of colors, in particular, manifests the attractive diversity of nora® rubber floorings, and thus evidences how nora® floorcoverings are an essential part of upmarket interior design. The new nora® collection has been created in conjunction with Daniel Weil from the prestigious British design agency Pentagram, which has been lauded as the "Secular Order of Top Design" by a prestigious German daily newspaper. The collection now presented re-affirms Freudenberg Bausysteme' commitment to its responsibilities as the world's market leader: clear colors of captivating intensity provide interior designers and architects with plenty of scope for experimentation. They are supplemented by a multiplicity of discreet, modern colors, which once again convincingly confirm nora® rubber floorcoverings in their role as the acknowledged all-rounder of floor design. In addition to current color trends, the new nora® collection features a wide choice of surface designs as well. Here, too, the spectrum ranges from trend-setting to classical. The chromatic color classification makes it easier for interior designers to choose from the balanced portfolio available, and invites them to experiment with different hues. The new design range includes a variety of special qualities, like electrostatically dissipative or electrostatically conductive floorings, to facilitate harmonious design concepts even when highly disparate requirements are involved. To coincide with its new collection, Freudenberg Bausysteme KG is introducing a contemporary corporate design concept, with which the world's market leader aims to fine-tune its visual image as well for clearer positioning on its chosen market - this, too, was developed with crucial input from Pentagram. The new collection was presented in conjunction with an outstanding room sculpture made of rubber, entitled 'Nice Place', designed exclusively for Freudenberg Bausysteme KG under the aegis of the famous German artist and stage designer rosalie. nora® floorcoverings have long been acclaimed for their cost-efficiency. They are extremely long-lived, and exceptionally wear-resistant, as well as being easy to clean thanks to their unusually dense surface. Superlative industrial and natural rubber qualities, minerals from natural deposits, and eco-compatible color pigments not only minimize the environmental impact involved, they also ensure enhanced safety in the event of a fire, since no hydrogen-chloride gases, no hydrochloric acid, no dioxins or furans are released. Eco-compatible production processes and packaging, plus the fact that nora® floorcoverings are installed using eco-friendly process materials, go to show how seriously the company takes its responsibilities to the natural environment.
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