Football matches are something rather special in the United States. From the introductory picnic to the final touchdown, the fans are all in an exuberant party mood, especially in ever-sunny San Diego, California. But it's precisely this exuberance among large crowds of people that poses stringent requirements to the event organizers in terms of supervision, monitoring options and safety features. If you're familiar with the sort of damages often awarded in the USA, then you're really going to appreciate the importance of safety. This was one of the reasons behind the decision taken by the management of Qualcomm Stadium to install norament® rubber floorcoverings from Freudenberg in the big recreation rooms, corridors, changing rooms and sanitary facilities.

After five years of intensive use, the verdict on the floorcoverings is a uniformly positive one. "Since we installed the norament® rubber flooring, there hasn't been a single person slipping over or falling, we haven't had any court cases of this kind at all ", is the clear statement from Jack Powell, who's responsible for building maintenance in the stadium. "The flooring simply doesn't show any wear, our facilities always look good – even when there's a lot of people using them." Besides the exceptional wear-resistance, Mr Powell also praises the simplicity of care and cleaning, and is meanwhile convinced of the product's long-term cost-efficiency.

And it was precisely this enduring visual attraction which constituted a another decision-crucial criterion for those responsible. In the media-saturated USA, football is a billion-dollar business. TV broadcasts don't only show match reports, but interviews and mood impressions from inside the stadium as well. So of course every square meter is marketed, and, for example, logo images on the flooring are of enhanced financial importance. A wide choice of colours and simple implementation of inlay work with the resilient rubber material is naturally ideal for these requirements.

Jack Powell's verdict: "I recommend nora® rubber floorings to anyone who asks me... ."