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Freudenberg Bausysteme KG gives itself a new corporate design
Centered around nora® Together with its new collection, Freudenberg Bausysteme KG in Weinheim, Germany, presented its new corporate design early this March. The keynote of the new visual image adopted for its customers by the world's market leader for rubber floorings is its intensive focus on the "nora®" brand. The "norament®" and "noraplan®" brands - for decades firmly established on the market - have been systematically tied in with the "nora®" name: norament® includes premium products of superlative quality and unique character. The noraplan® product range scores heavily in terms of broad-spectrum, application-responsive, top-quality products fully in line with contemporary taste. Visually, this categorization is reflected in the new CD's color scheme, which makes it easier to navigate through the entire range: the nora® logo is black, the norament® logo is dark-gray, and the noraplan® logo light-gray. The new corporate design, like the new nora® collection, has been created in conjunction with Daniel Weil from the prestigious British design agency Pentagram. It acts as the unifying theme of Freudenberg Bausysteme' entire visual image - from the visiting cards to the website.
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